In its 117-year history, the luxury car manufacturer Rolls-Royce has never sold as many cars as it did in 2021. The brand also has an explanation for why things are going so well during the pandemic.
The premium brand Rolls-Royce has had a fantastic 2021.
According to CEO Torsten Müller-Otvos, this has to do directly with Corona.
The Black Badge Ghost model is the refined version of the basic Ghost.
Rolls-Royce sold a whopping 49 percent more cars than in 2021 Previous year.
With 5586 copies, it was the best sales year of all time.
One of the reasons for this is the pandemic: People would have realized that life can be short and wanted to enjoy today.
The traditional British manufacturer Rolls-Royce sold almost 50 percent more cars last year than last year. A total of 5586 luxury cars went to buyers all over the world, as the BMW subsidiary announced on Monday. 2021 was a “phenomenal year” for Rolls-Royce, explained company boss Torsten Müller-Ötvös.
Rolls-Royce has delivered more cars than ever in the company's 117-year history. There was great demand all over the world – for example for the basic Ghost model or the 2.6-ton Cullinan SUV. Rolls-Royce is currently working on its first electric model called the Specter.
Müller-Ötvös also has an explanation as to why the demand for the luxury cars – which cost between 300,000 and 544,000 francs in Great Britain – was so high last year. The “Daily Mail” quotes him: “Many people in their environment have seen people die of Covid-19 and that has led them to think about the fact that life is short and it is better to live it now than to postpone it until later.”
Most have more than one Rolls
This has “massively stimulated” her to invest in things “that I would call beautiful, lovely things”. People couldn't have traveled a lot or invested in luxury services, but “a lot of money” accumulated that was spent on luxury goods. “It was a phenomenal year”, summarizes Müller-Ötvös. Many buyers would have expanded their collections – most Rolls fans would own more than one model.
The near future also promises good figures: the order books will be full well into the third quarter of 2022. This is also because the waiting time for a new car is around a year. The current bestsellers are the Ghost and the Cullinan SUV, which together account for 40 percent of sales. The electric Specter should then come onto the market in 2023.
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