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Strong growth predicted for influencer advertising

Strong growth predicted for influencer advertising

According to the online portal for statistics, Statista Advertising & Media Outlooks, the German influencer advertising market is expected to grow by almost 23% on average by 2024. Previous forecasts assume similarly dynamic growth for Switzerland.

This development does not seem surprising, because the daily usage time of smartphones and social media platforms increases to almost five hours on average worldwide, as the data provider App Annie reports in a current report.

With regard to influencers, the University of Lucerne highlighted various developments in the Swiss Influencer Marketing Report last year. According to their study, 60% of all Swiss millennials follow influencers and more than half of them have already been inspired to buy a recommended product.

#kickinto2022 with soccer professional Toni Kroos

Strong growth predicted for influencer advertising

The professional soccer player Toni Kroos launched the Toni Kroos Academy last summer, an app for young soccer enthusiasts who can get a variety of information, tips and tricks about soccer from this platform.

A few days ago, the hashtag challenge #kickinto2022 started on Tiktok with the German midfielder Real Madrid. With millions of views, it has already generated overwhelming interest. “I started with a few simple trick shots, but the creativity that people of all ages around the world are showing is just amazing,” said Toni Kroos in a statement.

Use the hashtag #kickinto2022 to get started Tiktok now various videos can be shared and watched, which above all show creative and skillful ball tricks. In this way, the professional draws attention to his academy and with a bit of luck, participants in the challenge can even win a training session with Toni Kroos in Madrid.

Instagram is testing the individual arrangement of your own profile gallery

As the global digital platform Social Media Today reports in a recent article, the Meta subsidiary Instagram is currently testing an option to customize the order of posts in its own gallery. Regardless of the time of posting, you could format and arrange your own creative content in the way you like it best.

Some users are already using apps that visualize their personal gallery. So it is possible to see the display in the environment of existing postings before sharing content. With an internal solution, Instagram could already offer its users this option in the app.

Is gender destroying our language?

Strong growth predicted for influencer advertising

The YouTuber Alicia Joe has dedicated her current video “Why Gender Language Will Fail” to the topic of gender. As she says of herself, she is also in favor of making the language fairer, but finds the current development problematic.

This is mainly due to the inconsistency of gender language and the fact that no well thought-out solutions have been found for many specific cases. In addition, the current form of gendering can also exclude minorities. For a spelling reform that is universal and uniform, some subtleties would have to be clarified.

According to this study, the most successful influencers are blonde and white

Strong growth predicted for influencer advertising

At the end of 2021, one of the leading strategic management consultancies published a study in which the most successful influencers in Germany were ranked.

If you take a closer look at the study, you can see that in the top 10 there is only one man is to be found. In addition, all of the remaining nine women are blonde and white. Not a trace of diversity.

There are some critical voices in social media on this topic. Influencer Nihan, for example, described the study in an Instagram story as a “slap in the face” for all influencers who are not 100% German.

From influencer to hairdresser

With a new series format, ZDF is presenting Youtuber Barry Hammerschmidt to the center. The comedy series “Barry's Barber Shop”, which has been available in the ZDF media library since December 2021, revolves around the influencer Barry, who now wants to open his own barber shop.

Next to Barry, better on Youtube known under the pseudonym “Bodyformus”, other Internet greats will also be seen who could help the format to be more successful through their reach.

By Teresa Tapmleton

Teresa Tampleton has been a reporter on the news desk since 2018. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Nizh TEkegram, Teresa Tampleton worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teresa@ntelegram.com 1-800-268-7341

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