Pro-Bernier signs will be removed
A billboard company that had rented sites for controversial signs promoting the People’s Party of Canada’s position against immigration changed its mind during Sunday’s day and announced that it will remove them after been the object of an “overwhelming” number of critics.
C es panels, on which we see the face of Maxime Bernier and the slogan “Say no to mass immigration” were recently installed in some cities. They sowed stigma because of his rhetoric against immigration.
Petitions were launched to ask Pattison Affichage to remove these signs, arguing that they went against the company’s own code of ethics.
Pattison issued Sunday two press releases. The first advised people who had problems with the content of the panels to contact the advertiser, True North Strong & Free Advertising Corp. He hinted that she looked at the content of the ad. In his view, it respects the Canadian Code of Advertising Standards or its own rules.
“We adopt a position of neutrality with respect to advertising in accordance with the Code. We believe that Canadians do not want us to be judges or referees of what the public can or can not see, she wrote. When an advertisement provokes public debate, we encourage Canadians to express their opinion directly to the advertiser who purchased the ad space. According to our rules, the information to contact him must appear on the advertisement. ”
Later in the day, the company turned around.
She issued a second statement saying that even if the signs did not violate any rules, she removed them anyway.
“It has never been my intention or that of Pattison Affichage to offend, alienate or insult the public by allowing the display of these advertisements,” defended the president of the company , Randy Otto.
He added that neither he nor any of his employees approved the advertiser’s message.
Mr. Otto will inform the advertiser, True North Advertising, of his decision on Monday.
The announcement asks the public to vote for the People’s Party of Canada, the training led by Maxime Bernier. The party maintains that the third party behind this advertising campaign is not affiliated with it.
According to a report filed with Elections Canada, the third party behind the advertising campaign is led by Frank Smeenk, the managing director of a Toronto-based mining company.
The group filed an interim financial report indicating a spending expense of $ 59,890 on billboards installed in various cities across Canada. He received a $ 60,000 donation from Bassett & Walker International, a company specializing in the trade of protein products.
Mr. Smeek declined to comment. No one from Bassett & Walker has called back The Canadian Press.