OTTAWA giant letters back in the ByWard Market

Improved version, the giant letters OTTAWA are back in the ByWard market after more than a month of absence.
A hundred people braved the cold at supper time on Friday to witness the illumination of the new sign located in the York Street esplanade, on the same site as the old letters. Youth from the Ottawa English Catholic School Choir enlivened the event with Christmas carols.

The new letters have an internal programmable light-emitting diode that will allow them to shine in different colors. For the Friday ceremony, the lettering displayed the colors of Christmas, green and red.

“It is a LED sign that will allow a very special animation, depending on the time of year, whether for the Tulip Festival, whether for Winterlude, whether for a victory for the Senators at the Stanley Cup. We will be able to animate the OTTAWA letters right here in the heart of the market, “said Rideau-Vanier city councilor Mathieu Fleury.

The original OTTAWA brand was unveiled in the spring of 2017 during the celebrations for the 150th anniversary of Confederation. The citizens of Ottawa and the visitors were not asked to take selfies with the sign. However, the letters had reached the end of their life, which is why they were replaced with more robust material.

City of Ottawa deputy mayor Laura Dudas said it is important for the city and for Ottawa Tourism to revitalize the brand so that it is in place for the long term.

“I spoke to families this evening who have come from as far as Barrhaven, Kanata and the east of the city. It says a lot about the importance of this brand. It is an important attraction for tourists, but it also attracts people who live and who have always lived in our city, ”she shared.

Ottawa Tourism President and CEO Michael Crockatt said the city is looking forward to seeing groups taking pictures with the new sign after several people expressed disappointment at not being able to take pictures with giant letters during their absence.

“In Ottawa, we are ready to receive all of our visitors with pride and with our bright brand,” said Crockatt.

The cost of the sign is estimated at $ 150,000, paid by the City of Ottawa and Ottawa Tourism.

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