Orlando Bravo is recognized as the first Puerto Rican billionaire, born on the island, to appear among the list of the 400 richest people on the Forbes list. (Supplied)
The Association of Professional Relationships of Puerto Rico (ARPPR) announced that the thirty-third annual convention of the union framed on the theme ” # REBOOT2020: Communications Perspectives before a new model “ will have the renowned Puerto Rican businessman Orlando Bravo as a special guest speaker to dictate the closing lecture at the event, on Saturday, October 17 at 12:30 p.m. through the ZOOM platform.
Bravo, who has helped develop many of the world's leading software companies, will present the conference “Reboot 2020… Building Trust During a Crisis.” Among the topics of his presentation, Bravo will share lessons learned in times of the pandemic and perspectives for greater resilience and strengths that can be applied personally, in business and as a country.
“We are very excited to have the participation of Orlando Bravo, another world-class Puerto Rican who is teaching among his peers and at the local level has demonstrated a genuine commitment to promoting innovation, community development and the entrepreneurial ecosystem,” said Karen Garnik, president-elect of the association. “Your participation allows us to raise the relevance of the profession especially in times of crisis and to hear from some of the most important voices in the financial and philanthropic world,” added Garnik.
In addition to being the founder and managing partner of Thoma Bravo, one of the leading private investment firms focused on software in the United States, Bravo is the founder of the Bravo Family Foundation, a non-profit organization that seeks to promote the basic principles of justice. social in Puerto Rico. Through its Rising Entrepreneurs Program and Exceptional Community Leaders initiatives, the foundation promotes social development and the entrepreneurship ecosystem on the island.
“Puerto Rico is at a critical moment in its history where the management of the reputation and image of the Island, its leaders and its people will play a transformative role. As a Puerto Rican, I feel a great responsibility in being able to contribute to their social, community and business strengthening. I am honored by the invitation to be able to share with all the participants my vision and perspective of how to face challenges as individuals and as a society, ”said Bravo.
During his participation, Bravo will discuss how his company and its companies have dealt with the crisis, will offer his perspective on the image of Puerto Rico abroad, and will provide recommendations on how to get out of the crisis from the individual perspective and as a society, among others. themes. In the same way, it will answer questions posed by university and high school students of the public system.
Bravo joins a range of international speakers who will speak on relevant topics in the world of communications and other industries, such as: “180º or 360º degrees: The transformation of media towards the digital field”, by Charo Henríquez, Chief Development and Support of The New York Times newspaper; “The Art and Science of Storytelling: From the Printing Press to the Present Era”, offered by Giovanni Rodríguez, CEO and founder of Silicon Valley Story Lab in California and “Trust in brands and the COVID-19 pandemic: a new role for brands ”, presented by Carla Santiago, General Manager of the public relations firm Edelman in Miami.
Other conferences scheduled during the event include: “Not all disasters are the same: Communications in times of crisis” with the participation of Marisabel Sánchez, CEO of Links Global along with journalist Yanira Hernández; “Internal communications in times of pandemic: lessons, challenges and opportunities” by Neil Barman, senior vice president of Burson, Cohn & Wolfe and “How to survive a political tsunami” presented by Federico de Jesús, Founder of the firm FDJ Solutions in Washington DC. The panel “Covid-19 Reality and perspectives for health, economy and communications”, will have the relationshipist Lissette Núñez as moderator, Beatriz Quiñones Vallejo, president of the Health Communications Institute; Vicente Feliciano, president of Advantage Business Consulting and Dr. José Rodríguez Orengo, executive director of the Puerto Rico Public Health Trust.
On the occasion of the commemoration of the half century of the union of relations professionals, local speakers will speak in a “Retrospective of Public Relations in Puerto Rico: Challenges, evolution and traces in the country” with the participation of the relationists Marisara Pont, Iris Rivera , Vivian Dávila, Lusianne Iturbe and the communicator Linda Hernández. Communication students from various universities will present their analysis of the governor's candidates' campaigns in the forum “What our future says about the present.” as part of the initiative “Ser Relacionista Brega Student Edition”.
For more information on # REBOOT2020: Communications Perspectives for a new model , the activities of the Convention and the educational program, go to www.relacionistas.com or https://www.facebook.com/ARPPR/.