Lakers star LeBron James in action at the 2020 NBA Finals. (Mark J. Terrill)
Lake Buena Vista – The popularity of LeBron James, even in his 17th season, cannot be disputed.
The NBA released t-shirt sales and social media data on Wednesday, with star forward the Los Angeles Lakers at the top of both charts. James had the best-selling jersey, as measured by online sales through the NBA Store, during the period from the season reboot on July 30 through the conclusion of the conference finals.
Rounding out the top five: Luka Doncic of Dallas, Anthony Davis of the Lakers, Jayson Tatum of Boston and Giannis Antetokounmpo of Milwaukee. Interestingly, the next two spots on the jersey sales chart were taken by players who weren't part of the NBA reboot at Walt Disney World: Golden State's Stephen Curry and Brooklyn's Kevin Durant.
The best Heat player on the list was Jimmy Butler at No. 10.
The Lakers are also the best team in terms of merchandise sold through the NBA Store site, the league said, followed by Boston, Chicago, Miami, Golden State, Toronto, Dallas, Milwaukee, Portland and Denver.
James has also added more than 4.1 million followers to his Twitter and Instagram accounts since the games resumed on July 30. Miami's Tyler Herro was second on that list, adding nearly 800,000 followers to his social totals.
Tyler Herro, rookie for the Miami Heat. (Mark J. Terrill)
Herro, according to the NBA, saw the largest increase in added followers (41%) among all players during the conference finals . His Instagram total has nearly doubled since the season resumed, from 990,000 to 1.7 million.
Herro became the first player born in the 2000s to play in the NBA Finals when he registered during the first quarter of Game 1.