Five-day fashion bootcamp to promote Saudi talent, entrepreneurs
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Jeddah – Yasmine El Tohamy – JEDDAH: A virtual bootcamp aimed at promoting entrepreneurial talent in Saudi Arabia’s fledgling fashion industry has opened for applicants.The Kingdom’s Fashion Commission launched the second phase of its incubation program as part of an initiative to boost cultural entrepreneurship in the country with the support of the Quality of Life scheme.One of 11 commissions established by the Ministry of Culture, the Fashion Commission’s program will run a series of workshops from Feb. 28 until March 4 addressed by top academic speakers, thought leaders, Saudi business figures, and international institutions involved in the fashion sector.Virtual bootcamp participants will learn how to develop their business projects, network, build partnerships, assess the market, and benefit from prototypes to cost-effectively bring their ideas to fruition.The program’s first-phase fashion hackathon started on Thursday and will run for three intensive days. Phases three and four will be announced over the coming weeks.The fashion hackathon will see 150 participants — chosen from 1,500 applications — divided into 33 teams compete to win a five-day trip to the Milan Fashion Week.
One of 11 commissions established by the Ministry of Culture, the Fashion Commission’s program will run a series of workshops from Feb. 28 until March 4 addressed by top academic speakers, thought leaders, Saudi business figures, and international institutions involved in the fashion sector.
Saudi fashion designer and founder of luxury brand Hindamme, Mohammed Khoja, told Arab News that the ministry backed program would help to give fashion talent access to business partners, intensive practical learning, and mentors.“Programs such as this are vital in being able to build up the industry and in connecting the dots,” he said.He pointed out that the fashion industry was still very new to the Kingdom and had not received the support it needed, which was why such programs were so important in helping to grow the sector.“Within the Saudi fashion industry, we still face a number of challenges mainly due to this industry being relatively new and lacking structure.“This program will support designers and prospective investors to find mutual benefits and offer clearer pathways for careers in the rapidly growing fashion industry in Saudi Arabia,” he added.Applicants have until Jan. 18 to register for the fashion bootcamp via https://engage.moc.gov.sa/fashion_bootcamp.
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