With calls to action such as “It's time to plan” and “It's time to book” in its social media posts and other marketing messages, the DMO aims to inspire future tourist visits. (Archive)
Destination Marketing Organization (DMO) Discover Puerto Rico aims to attract overseas travelers to the island within the next two to four months.
With calls to action such as “It's time to plan” and “It's time to reserve,” in its social media posts and other marketing messages, the DMO aims to inspire future visits and raise awareness among consumers so that Puerto Rico be considered for travel later this year as peak tourism season approaches.
“It is clear that the island is not completely open for immediate leisure trips, but we can remind potential visitors of the beauty of the island and all it has to offer, to inspire them as they plan future trips, specifically for the festive seasons and the winter, ”explained Brad Dean, CEO of Discover Puerto Rico, in a press release.
“The current reservation window for travelers is two to four months, which means that future travelers plan their trips between 45 and 90 days before their arrival at the destination,” said the executive.
The organization highlighted in its statement that Caribbean destinations such as the Dominican Republic, Aruba and the Virgin Islands have already begun to carry out marketing efforts to attract tourists, so it understands that Puerto Rico must do the same to safeguard the economy of the visitor and the 86,000 jobs that depend on it.
Discover Puerto Rico developed a recovery strategy focusing on “responsible travelers”, through personalized segmentation of marketing efforts, while continuing to guide potential travelers on current restrictions and guidelines to protect health and safety of residents and visitors as the COVID-19 pandemic continues.
“ We must start marketing and promotional efforts now, so that potential travelers consider Puerto Rico when they start planning future trips. Like your BMD, we understand that having a balance between public health and the economy is critical to restarting the engine of tourism. We intend to lead the recovery of the tourism industry and Puerto Rico, help restore the many jobs that have been lost, and save many of those small and medium-sized businesses that have been most affected by the COVID-19 pandemic, ”concluded Dean.