From the new location in Ponce, Bella Group will offer Honda and Mazda vehicles to the public, as well as all the products sold through its Planet Honda store such as motorcycles, electric generators and garden equipment, among others. (Supplied)
With an innovative concept that integrates the automotive brands Honda and Mazda in the same place, the Puerto Rican company Bella Group, dedicated to the distribution and sale of automobiles, generators and “ power sport equipment ”, inaugurated the new Bella Auto Mall facilities in Ponce .
From this new space, whose investment amounts to $ 6 million, they will combine the sale of cars with Planet Honda, the Bella Group division with motor lines, generators and garden equipment.
Bella Auto Mall de Ponce has 27,034 square feet in a 15,158 square meter lot located in Barrio Pámpanos in the By Pass of Ponce. Entire Sales, Parts and Service departments will operate there. In its initial stage, the new location has a work team of 65 professionals that will eventually exceed 80 people.
Aerial view of the new Bella Auto Mall in Ponce, which will offer full service sales and parts and service.
“The opening of these facilities represents the expansion and growth of Bella Group in the southern area of the island, and is the first time where our clients will have the complete Bella experience in one place, all under one roof”, said Carlos López-Lay, president and CEO of Bella Group . Similarly, Bella Auto Mall in Ponce marks the arrival of Planet Honda to the southern region for the sale, service and parts of Honda, BMW and Triumph motorcycles, generators and garden equipment.
“When outlining our development plans,” stated Bella's president, “we took Ponce into consideration as an important area where we wanted to strengthen our presence . We wanted to offer in this region our lines of products and services of excellence in comfortable and convenient facilities that would assure our clients a first-class experience. Today we are more than pleased to see this project come true with well-known, high-quality brands such as Honda and Mazda, complemented by the new Planet Honda offering to meet various demands. He also stressed that this opening creates an important economic activity for Ponce and revitalizes the municipality at a critical time.
“The facilities that Bella Auto Mall occupies today in Ponce were abandoned and we set ourselves the task of building this concept that will contribute to economic activity in the area.” The construction took a period of 18 months during which 75 indirect jobs were created. “As Bella continues to grow and strengthen its presence in the local market, we continue to move Puerto Rico and bring our brands to more consumers. We continue to see the future with optimism and turning good opportunities into concrete projects that satisfy our clients, ”said López-Lay.