Only Prime customers will be able to access the offers. (The Associated Press)
Amazon plans to start the holiday shopping season soon this year.
The firm will offer its annual “Prime Day” promotion for two days in October, after the pandemic forced it to postpone the campaign from its usual date, in July. It is the first time it has been held in the fall, and the company presented it as a way for people to start their year-end shopping .
Even before Amazon's announcement Monday, large retail chains had advanced plans to urge customers to start their Christmas shopping in October and offer discounts earlier than usual in hopes of avoiding crowds at their stores in November and December.
“Prime Day,” which runs from October 13-14 this year, will pressure rival companies to make sales at the same time. In years past, Walmart, Best Buy and Target have offered their own discounts online during the ” Prime Day “.
Amazon launched the campaign in 2015 as its response to Singles' Day, a business date in China popularized by e-commerce company Alibaba. Prime Day has become one of the best-selling days for Amazon, offering some of its biggest sales of the year on that day.
Amazon also sees it as a way to get more subscribers to its Prime service , since only customers of the service can access the offers.
Prime members in 19 countries will be able to access the rebates this year, according to the company, including two new ones, Brazil and Turkey. The event was already held this summer in India.