“The Money Dome” is a new Telemundo program that includes challenges. (Supplied)
Miami – The future of broadcast television is in multigenerational programs, “which allow families to share a common experience in such a fragmented world of entertainment,” Ronald Day, Telemundo's executive vice president of Entertainment, said in an interview with EFE.
“It is a trend that had already been registered for some time, but which has been reinforced during the confinement of the pandemic,” said the Puerto Rican executive, who has experience in the television industry for three decades.
Day, who began on the small screen with the iconic Cuban producer and journalist Cristina Saralegui, is responsible for the entertainment strategies, which include the areas of planning, programming, acquisitions and production of the daily shows of the US network. .
“ The Latino public in the United States has more need than the rest of the country to find ways to connect as a family, not only because we are very attached, but because different generations are having different experiences. They also have different levels of English and there is even an evolution of the values ”, indicated the executive.
According to Day, that is the reason behind the popularity of reality shows, music and sports, on Spanish-language television networks.
In fact, that content is the one with the highest audience, with almost twice the ratings of fiction. In response, Telemundo has bet on its first original reality show, which it has given the name of “El Domo del Dinero” and that it is a multidisciplinary competition, which offers a prize of half a million dollars. “We have built everything in Telemundo Studios and the production is all at home,” explained the executive.
It is something that has been “providential”, since it facilitates the implementation of all the essential health measures to be able to continue working during the pandemic, he completed.
Faced with the dramatic drop in revenues as a result of the pandemic at NBCUniversal, the company that owns Telemundo, the network was forced to lay off some 10,000 of its employees.
Even so, the executive affirmed that the programming plans for the remainder of 2020 and 2021 continue, with the necessary modifications to avoid contagion. These plans include the live production of the Latin Billboards Awards, which will air from Miami on October 21 .
Also the premiere in the coming weeks of “El Domo del Dinero” and the recordings of “La fortuna de Loli”, a telenovela with a touch of comedy starring Mexican Silvia Navarro.
Likewise, Telemundo develops products for the “Peacock” streaming platform, such as a series produced by and starring Kate del Castillo, and news, sports and fiction for the Quibi application.
The COVID-19 challenge
″ For all industries the pandemic has been very complicated and we are not the exception, “admitted Day, who has had to overcome numerous crises within the company, including a restructuring of the morning program that involved the departure of three personalities on the air and a labor scandal in one of independent production.
The executive acknowledged that the hours of solving problems have robbed him of a lot of sleep, but he remains “in love with this industry, which was already in an intense process of reinvention.”
With the creation of more than 15,000 hours of programming of all genres (fiction, non-fiction and live unscripted) on his resume, Day considers that the television industry has a “great future” and an important space as an entertainment option According to the executive, “television is the only one that can offer precisely that possibility for a child, a young person, an adult of any age and an elderly person to have fun and enjoy together with a program that makes them emotional and that they understand, more beyond age and language ”.